Junk food and Lettering!

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…Probably the sexiest combination I know. Viennese ad agency DDB Tribal asked us to contribute to their newest McDonald’s campaign idea. A strong idea was the headstone for this very pure ad campaign. Art director Dian Warsosumarto had a specific form of lettering in mind, that we aimed to satisfy. 

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The campaign was produced in German and English.

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You can see all subjets in their full glory here.