I usually tend to think that it’s a good thing not to need a stick for walking. Mafimbo, however, proves there’s a cool side to walking with a stick. Powerwalking to be exact! Those pipes have got some weights built in that allow to train your arm muscles while walking. And who hasn’t dreamed of that?!


Anyway, our arms allow us to do some lettering and develop a logo for this great product. Consisting of a word- and imagemark, the logo is unmistakebly Africa-inspired – as is the name.


What we really like is how the industrial design team managed to use the logo elements. Please note how the lion is used on the bottom side of the rubber plug!


You can find more info on Mafimbo’s powerstick at