Typejockeys gives a lecture in Innsbruck


Already three weeks ago we went to Innsbruck, Tyrol, to give our first lecture outside our office. And the first, in front of an audience consisting of over 50% of people who are not relations or friends of ours. Weis sraum – an initiative of Kurt Höretzeder and his partners – organizes about eight lectures and workshops every year. One of this year’s was us. It was a great honor for us to be on a stage where usually speakers like Kurt Weidemann, Fred Smeijers, Stefan Sagmeister or Gerard Unger are inivited.


All that, at a really impressive location in Innsbruck; The Adambräu brewery. Plain, imposing architecture and one of the great examples of 1920s Modernism – since 1996 classified as a monument, designed by Lois Welzenbacher. Enormous space, huge windows, great materials!

8pm: About 50 people came to listen to us. Heartbeat? Yes. YES! Totally!


To ease up the atmosphere, we started with the Typejockeys-Season 01-Introduction-Video which we had filmed two days before the lecture. (Thanks to cameraman and director Clemens Conditt.)



Then, getting serious, we presented our two typefaces, some lettering work we did and talked about the need for custom type in Austria. An interested audience took our tension and we were happy and glad to call it a successful and unforgettable evening afterwards.


Some spare time for sightseeing and the obligatory photo in front of the Dachl.

Photos: Weis raum, Ines Graus