Airture

Upside down you’re turning me, you’re giving love instinctively…

Corporate design for a furniture design label by Inge Zehetner. Clever and abstruse ideas result in tables that flip over to become chairs, or sofas that turn into a catwalk. Airture develops new functions and features through original thinking. Furniture you can rotate – upside down and round and round!

Logical consequence: The logo should be turnable as well. A difficult task, but we did it! To support the rotatability of the sign we played with the positioning on letters, business cards, tape and stamps. The use of metallic colours and UV varnish represents the shiny and special touch of Airture and gives the design a soft and sensitive charisma.

We also did the concept and design for the Airture website.

Project lead: Anna Fahrmaier; design: Anna Fahrmaier, Michael Hochleitner

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