Backraum – Kipferl und so

Backraum – a bakery and architecture office; Anna and Andreas; friskiness and purity. Two tasks: A common name, and a common logo. You asked for it, you got it! The hand-lettered logotype is used by both – but it’s presented in a completely different way.

The corporate design for Anna’s bakery uses shrill colours, big type (Aniuk at her best!), kindly wording and a lot of joy. You get organic pastries from Gragger, tasty soups, brownies and cupcakes as well as fancy design accessories like bags, beanies and greeting cards. Not to forget: Art – it’s also a ‘micro gallery’. All in all, it’s well worth a visit! More on the architecture part soon.

www.kipferlundso.at

Project lead: Anna Fahrmaier; design concept: Anna Fahrmaier; lettering: Anna Fahrmaier, Michael Hochleitner; design: Anna Fahrmaier

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