Startup Live

Startup Live is a three-day startup event that provides networking, resources and incentives for individuals and teams to go from idea to launch in just one weekend. It is supported by StartEurope, an important component for the European startup community, who also organizes the Pioneers Festival.

The Startup Live events bring together the local startup community with other European entrepreneurs and enables the participants to connect with experienced entrepreneurs, experts and investors. As these events are organized all over Europe, a flexible logo family was developed, changing with every city the event takes place at.

The umbrella brand of Startup Live is adapted by the local teams for their event city. Organizers choose their own color combination and pattern to create their unique event logo. Due to the variety of colors, patterns and initials – depending on the event city – the variety of logotypes is almost unlimited! Our custom typeface supports this unique identity. This flexible system works not only for the logo – all printed matter is designed like that … so you don’t lose any fanciness, even though a strict grid and layout is predefined.

Project lead: Anna Fahrmaier; design concept: Thomas Gabriel; design: Thomas Gabriel, Anna Fahrmaier

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