Wäscheflott

Wäscheflott is a bespoke shirt tailor based in Vienna, specialising in producing the finest dress shirts and pyjamas. It is a family business, now in the hands of its third generation. Times have changed and the company wanted to redefine itself, adopting new cuts, fitting modern needs, using new media and at the same time reflecting its 65-year history.

We re-adopted the old stickman, and cleaned up the shapes. We melted the five different, variously used logotypes into one piece of freshened-up lettering: A new corporate signature.

Elaborate packaging and letterpressed stationery communicate the handmade quality of every product that leaves the Wäscheflott workshop in Wieden, Vienna.

Read more on the redesign and history of this project in this article.

Project lead: Michael Hochleitner; design: Michael Hochleitner, Anna Fahrmaier

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